Gulden Draak originated when Jozef Van Steenberge received one of his Italian customers back in 1986. The Italian visitor could feel the fire and insisted on buying the beer. At first, Jozef refused because he felt that the beer was too strong, but then he agreed on the condition that an order of 100 hectolitres was placed. At the time, it was a large amount that guaranteed an entire week of production. A beer with character also deserves a bottle with character, a unique white bottle, they decided together.